Volvo Will Not Reduce EV Prices Despite Market Competition
February 14, 2023Volvo Cars has stated that it will not be reducing the prices of its electric vehicles (EVs) despite increasing market competition.
The automaker believes that its focus on premium quality and sustainability is what sets its EVs apart from competitors.
In addition, the company has stated that it will continue to invest in new technologies and sustainable production processes to maintain the premium status of its EVs.
CEO of Volvo Cars, Henrik Green, said that the company is committed to its electrification strategy and will not compromise on the quality of its products.
Green also stated that the brand's commitment to sustainability will continue to drive innovation and the development of new technologies in the EV market.
The automaker currently offers a range of EVs, including the XC40 Recharge and the recently introduced C40 Recharge.